diff --git a/samples/bluetooth/beacon/src/main.c b/samples/bluetooth/beacon/src/main.c
index 3b58cef7314..1d2b57cae41 100644
--- a/samples/bluetooth/beacon/src/main.c
+++ b/samples/bluetooth/beacon/src/main.c
@@ -33,6 +33,7 @@
  * https://github.com/google/eddystone/tree/master/eddystone-url
  */
 static const struct bt_data ad[] = {
+	BT_DATA_BYTES(BT_DATA_FLAGS, BT_LE_AD_NO_BREDR),
 	BT_DATA_BYTES(BT_DATA_UUID16_ALL, 0xaa, 0xfe),
 	BT_DATA_BYTES(BT_DATA_SVC_DATA16,
 		      0xaa, 0xfe, /* Eddystone UUID */