diff --git a/samples/bluetooth/periodic_adv/src/main.c b/samples/bluetooth/periodic_adv/src/main.c
index 452573e1c49..a267dd7876f 100644
--- a/samples/bluetooth/periodic_adv/src/main.c
+++ b/samples/bluetooth/periodic_adv/src/main.c
@@ -56,7 +56,7 @@ void main(void)
 	}
 
 	while (true) {
-		k_sleep(K_SECONDS(1));
+		k_sleep(K_SECONDS(10));
 
 		mfg_data[2]++;